If you have a website and you want to attract new customers; a simple content strategy can help you grow your presence online.
Here’s a basic content strategy you could follow to get you started.
1. Identify Your Target Audience
Understanding who your customers are will help you to develop a customer “type”. Then you can consider what their pain points and needs are, and identify the content they’re looking for.
2. Start with a Blog
Blogs don’t have to be long, but they should respond to the types of questions or issues your customers need help with. Set out a clear purpose from the start and write in a clear and engaging way that your customers will enjoy.
3. Focus on SEO from the Beginning
It’s always helpful to consider what your customers are searching for before you create content. That will help you include the right keywords in your blog and allow you to be strategic in placing them in your meta descriptions, headings and throughout your text.
4. Build some Content Pillars
Content Pillars group together blogs and articles into core topics making them easier to find and more organised for searching. You should aim to create 3-5 main content pillars that you can build content within. For example, if you run a fitness coaching business, your pillars might be “Workouts,” “Nutrition,” “Mental Health,” and “Success Stories.”
5. Use your Social Media to bring your customers to your content
Once you’ve created content, it’s a great way to bring your brand to life across social platforms. Remember you can share the same piece of content more than once – just focus on snippets to highlight different aspects of the message and always share links to your website.
6. Create content that lasts
Content that has relevance over time – also known as “evergreen content” – is content that you can keep on your website for years to come. This is a great long term investment in growing the number of customers visiting your website.
7. Remember to include visual content
While words are great for SEO, you may find you have customers who prefer to get their information visually: through infographics, images, and videos. You can use tools like Canva to create graphics that complement your blog posts and bring ideas to life. It’s also a great way to represent your brand with your own visual style.
8. Keep track of performance and build on what works
Content strategies should evolve over time as you learn from what your customers like (and don’t like) about the information you’re sharing. Use Google Analytics to monitor traffic, page views, bounce rates and conversion rates. You can use this information to decide what works best and which topics your audience is really interested in.
9. Why not ask for some user-generated content?
You can involve your customers in creating content and use this as a tool to build trust and engagement with your business. Testimonials, reviews and success stories or case studies can bring to life the benefits your business offers – in the words of your customers.
10. Recycling is a smart content strategy
If you decide to invest in content – either with your own time or by asking an expert to help[link to form] – it’s important to maximise the value you get from what you put in. Each blog should work for you in multiple ways – from a range of social posts to infographics or even a video. There’s lots of opportunity to get one blog to have lasting value to your business.
Build and deliver your content strategy, with Waimata Creative
If you want to be present and successful online, your business should invest in content. Take a look at what your competitors are doing and consider how content could help you match or exceed their offering. Content is a great way to bring your brand to life and build connections with new and existing customers.
If you would like to start talking about content – Waimata Creative can help. We support clients in Hawke’s Bay and Gisborne with creating and fulfilling their content plans. From idea generating to getting the job done; we make it easy for you to start your content journey and grow your business by adding the right content to your website. Get in touch today.
