Add a Marketing Expert to
your team
We offer ad-hoc or ongoing marketing support to businesses in Hawke’s Bay and Gisborne.
If your business is growing or you have a project to deliver; you need marketing expertise. Adding Waimata Creative to your team is a flexible way to access a marketing expert as and when you need one.
With experience in service, retail and product marketing, Waimata Creative can boost your resources and give you the support you need to deliver your short or long term business goals. From delivering the day-to-day marketing tasks you don’t have time for, to offering strategic insight for long term strategy. We can help your business, straight away.
Introducing Torri Stewart
Torri Stewart is the marketing mind behind Waimata Creative. She started her career in the airline industry and has since had the opportunity to work in marketing and brand management in banking, retail and the cosmetics industry.
Since becoming freelance in 2010, Torri’s worked with a wide range of businesses across New Zealand, delivering specialised content and marketing services. Now loving life in Gisborne, Torri has created her business to support yours. Contact her today to access her marketing expertise.
Email Marketing
Is email marketing on the to-do list for your business?
Regular email marketing is a valuable tool to connect your business with your customers; keep them informed about products and services; grow loyalty; and deliver sales. Whether you need to automate contact cycles or you would like to set up or fulfil regular newsletter-style communications: Waimata Creative can help.
Waimata Creative can help you:
- Choose the right email service for your needs
- Design and create templates that bring your brand to life
- Build an email marketing strategy and annual email marketing plan to support your business goals
- Project manage and deliver your email campaigns, on time and to budget
- Create meaningful and motivating email content
- Report results and recommend improvements.
Website Content
Are you looking for a cost-effective way to tell your business story online?
From new website copy to ongoing content strategies and planning for your business. Waimata Creative has more than 10 years of experience, writing and planning meaningful content that brings brands to life. If you would like to connect your customers with your business and improve the performance of your website; content is an important place to start.
Written content for your new website, personalised to your business.
Is writing content for your website slowing down your new website launch? If you have a business story but don’t know how to tell it: contact us today. With over 10 years experience writing website content for businesses of all types – from fishing tackle to agricultural services to scaffolding – Waimata Creative can make it quick and easy to write your website copy.
All it takes is 1-2 hours of your time, when you will share the information you need on your new website. We’ll write your content and optimise it for search with the keywords and phrases that are used by your customers. We can even work with existing templates or designs in order to make it quicker and easier for your website designer to build your new website.
Adding regular, fresh content to your website is one of the most effective ways to improve your organic ranking and help customers connect with your business.
Waimata Creative can help you to identify keywords; explore and develop your inbound content marketing strategy; develop a content plan; deliver regular, search engine optimised written content; and load, optimise and refresh content on your website.
We customise your content plan to your budget, so you’re comfortable with the most cost-effective way to keep your website performing at its best.
While written content is key to your website’s organic search performance, many customers have a stronger response to video and photography. Visual media are also key to social media performance. That’s why we work with a range of video and photography partners, to help you tell your business story with visual media. Tell us what you want to achieve and we can connect you with our partners, or project manage the best results.
If your website is new, you might like to boost your content strategy with Google Ads, to get your keywords performing from day 1. We can connect you with trusted partners who can build and manage your Google Advertising campaigns.
We can do that too. Sometimes all it takes is a cup of coffee and a chat about what’s possible. Book in for a free introductory meeting and let’s explore the opportunity to work together.
Marketing Strategy
How will you connect your business with your customers?
You know your customers, and you’ve designed your product or service around your insight and experience in your chosen field. We understand what customers expect from a business, and how you can use marketing and communications to fulfil their needs.
Waimata Creative has years of experience in strategic marketing and helping businesses like yours to put in place smart, effective marketing to connect with your target audience. We can connect you with strategic partners in branding, social media advertising, website design and development and signage – so you can bring your business ideas to life.
Most importantly: we listen. We recognise that you’re the expert in what you do and we’re ready to be your expert in marketing. Together we can connect your business with your customers and watch it grow.
Website Design and Development
Are you ready to launch your business online with a new website?
Creating a website doesn’t need to be an expensive journey. Using the right experts can reduce the time and money it takes to get your website live, and give you the flexibility to grow your website as your business grows – for years to come.
Waimata Creative works directly with website designers and content producers in Gisborne and Hawke’s Bay, to make the process of creating a new website seamless. You can choose to project manage your own website or put us in charge so you can focus your time on managing your business.
From initial set up to planning how your website will grow: we’re ready to support you on your new website journey. We’ll help you to consider how your website will be found by your customers and when you need to promote it. Our Google Advertising partners will make launching your website easy.
Is your website doing the job you need it to do?
A website is a big investment for any business so it’s important that it gets the job done. If you’re worried that your website isn’t performing; Waimata Creative can help.
We work with Website Development experts in Hawke’s Bay and Gisborne, to answer the following questions and get to the bottom of any problems with your website.
- Has your website been set up correctly?
- Is your website secure?
- Does your website deliver the best user experience for your customers?
- Is your website search engine optimised to give you the best organic ranking?
- Does your website include all the features that could benefit your business?
Your website doesn’t need to be expensive or complicated to get the job done. We make it easy to explore your options and put cost-effective plans in place to get your website in full working order – driving sales and leads to your business.
Google Business Profiles
Are you making the most of your Google Business Profile?
A Google Business Profile is a free marketing tool that can help you promote your business online.
Here are just some of the benefits of a Google Business listing:
- Make it easier for your business to be found online
- Help customers to trust your business
- Capture feedback from your customers
- Tell customers about your products and services
- Find out more about how customers interact with your business.
Regular posting on your Google Business Profile shows your customers that your business is active. It’s also a great, free opportunity to promote products and services and drive customers to your website.
Waimata Creative can create Google Business posts for your business, so you can rely on keeping your customers up-to-date, as regularly as you would like to.
If you don’t have a Google Business Profile and you would like help to set one up: contact Waimata Creative today.
Brand Design and Development
Design and develop the right brand for your business, and bring it to life.
Your brand is so much more than a logo, so how do you share it with your customers? Waimata Creative has experience bringing brands to life for businesses in New Zealand and overseas.
We can help you explore your customer touchpoints and find ways to set your company apart from the competition while bringing your brand to life. From developing a logo to creating templates for social media and email, and developing a tone of voice for your written content.
With our expertise, and access to a range of trusted partners across Gisborne and Hawke’s Bay, we make it easy to connect the dots and bring your brand to life.
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Social Media
Be present, with regular and informative social media posting.
Wherever your customers are, your business needs to be present. Waimata Creative can help you create a social media content strategy to make sure your voice is heard in the right social media platforms.
Regular social media posts can build trust; tell your business story; promote products and services; and differentiate you from your competition. If you’re finding that social posting is the last thing on your to-do list; now could be the right time to ask an expert for some cost-effective support.
Waimata Creative can build a social content strategy and tailor your social posting to your budget and your audience. We post for clients across Instagram, Facebook, LinkedIn and Google Business. Our creation and approval process is clear and easy.
Need support with Social Media advertising?
Social Media advertising is a refined art. Waimata Creative has trusted partners who are experts in social media advertising – so you don’t need to be. Fill in our form today and tell us what you want to achieve. We can connect you with our experts or project manage your campaign and share results and findings so you understand the impact of your investment.